Miss Selfridge

1965-1969

Selfridges was given a desperately needed make-over. In the youth-led fashion boom of the Sixties the store – under the direction of Winifred Sainer – opened Miss Selfridge in 1966. With its own entrance in Duke Street, a mezzanine
coffee bar, specially mixed music and an exclusive Pierre Cardin department, Miss Selfridge was a bold gesture by a big department store to challenge the rise of small, fashion boutiques.
In 1969, the store's 60th birthday – its Diamond Jubilee – was celebrated with a lot of the old flair. Exhibitions of jewels drew crowds, while major cosmetics brands like Orlane and Charles of the Ritz created exclusives for the store.
1960-1969
1970s
Building development included the Selfridge Hotel, which opened in 1972. Within two years, London would be off the tourist map as Britain was affected by industrial turmoil and the intensifying of IRA activity. In December 1974, Selfridges was bombed. There were very few injuries amongst the shoppers and staff and by the next day, it was 'business as usual.'
"Television is here," Gordon Selfridge had said when he launched the store's ground-breaking inter-active studio in 1939. "You can't ignore it." By the Eighties – the decade when shopping went turbo-charged – it was propelled on its way by the weekly fix of TV's Dallas and Dynasty. At the time when fashion on the box was about big hair, big shoulders – and big budgets – Selfridges became the first British department store to advertise on television.


Miss selfridge window displays are also really good, love the way they put outfits together personaly sells really well with me, Miss selfridge is more for the younger shoppers. Miss Selfridge displays have really sronge outfits on the manaquins and a bring printed poster in the background, and if there is a sale you will always know about it because you carnt miss the posters or website is covered in red! I have taken inspiration from these window displays on colours and positioning.


hear are some examples of window displays: